With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too…
Of course you already have a full-time job.
But if you can indulge yourself by spending 20 minutes to take an online course, I’d like to invite you to participate in our Foundations of CRM course for Catalog University.
This class will introduce you to the core concepts in Customer Relationship Marketing (CRM) – how it started and where it is today.
Catalog University Foundations of CRM
Most direct marketers will tell you that they learned their craft on-the-job. There were few training options and even fewer collegiate courses on these topics. In this course you can pick up the theory and practice to fill out the gaps in your CRM knowledge.
This course will be particularly valuable for multi-channel marketing staff, especially catalogers, who wish to exploit the goldmine of customer data sitting right under your eyes!
Your instructor is Bruce Gregoire, an Adjunct Professor of Marketing at Johns Hopkins University, who has abstracted content from the course he teaches on CRM systems as part of the MBA program Johns Hopkins.
Your textbook will be V. Kumar’s Customer Relationship Management, available on Amazon.
Built by direct marketers for direct marketers, Catalog University offers more than 100 online classes and recorded Pub talks designed to help catalog professionals learn how to market better. Courses are taught by industry experts, and include web and print design, SEO tips and tools, email best practices, making money from social, and much more.
