WiseGuys Marketing Analytics
Looking for ways to get better results from your marketing campaigns?
We specialize in working with multi-channel marketers – especially those who sell through some combination of websites, email, catalogs, direct mail, and stores.
We use the data you have acquired about your customers and their buying patterns to make your marketing more efficient.
Data Hygiene
We begin with data hygiene, because without quality data your analytics won’t deliver the right results, and your marketing campaigns will be less effective. We diagnose the issues, then use a variety of tools and services to clean up your data and prepare it for use.
Predictive Modeling
We analyze your customer base and create a statistical model that predicts who is likely to buy, and what they are likely to purchase. With this information you can target your marketing campaigns more effectively.
Read more about Predictive Modeling.
Segment Targeting
Another approach to analyzing your customer base, especially a large one, is to segment the customers into groups. That helps you better understand customer behavior and target campaigns to specific segments. We can segment consumers by zip code and businesses by industry, or we can do Recency, Frequency, Monetary (RFM) value analysis.
Read more about Segment Targeting.
Attribution
Some of your marketing campaigns are more effective than others. But you need to know which ones are actually working. Even if you know which campaign someone responded to, likely earlier campaigns had some influence. WiseGuys has developed Matchback Analysis that allows you to more accurately do attribution.
Lifetime Value
When you know the Lifetime Value of a customer, you know how much you can afford to spend to acquire a new customer. WiseGuys gives you a way to calculate the Lifetime Value for different methods of customer acquisition, including different keyword groups in Google AdWords.
Read more about Lifetime Value.
Customer Retention Reporting
WiseGuys Marketing Software is all about retention of your existing customers. The 80/20 rule applies for most organizations: 80% of your revenues come from 20% of your customers. Do you know who is in that 20%?
The importance of loyalty programs for retaining customers over an extended period of time cannot be overestimated. This philosophy makes sense both from a marketing cost and marketing profitability standpoint. The Gartner Group estimates that an organization spends at least 5 times as much to acquire a new customer as it does to retain an existing one. Loyal customers create value and Customer Lifetime Value – and thus profitability – can be enhanced dramatically over the lifetime of a customer, as illustrated in the chart below (abstracted from an example in the personal finance industry).
WiseGuys Marketing Software provides the metrics and reporting necessary to achieve loyalty, reduced mailing cost and enhancing profitability from your current customers. WiseGuys is the only stand-alone product of its’ type to offer these advantages to clients.
