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Archive for the 'Business' Category

Catalog and Costco Shoppers

Catalog and Costco Shoppers: Gatherers, Not Hunters

Posted on April 30th, 2019 · Posted in Business, Catalog Marketing, Marketing

Retail merchants love gatherers. “Honey, I stopped at Costco to get paper towels, but they had a huge discount on big screen TVs. I hope you like it.” If you.. read more

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

Posted on April 3rd, 2017 · Posted in Business, Marketing

I love Waze! Like many of you, Waze has re-directed me and my vehicle around many traffic jams, which delights me to no end. It gives me the sensation that.. read more

CRM Simplified in 30 Seconds (For Marketing Newbies)

CRM Simplified in 30 Seconds (For Marketing Newbies)

Posted on November 22nd, 2016 · Posted in Business, CRM, Marketing

Back in the old, old days, before chain stores and supermarkets, the corner grocery store offered a simple model for customer relationship management (CRM): Your grocer had a 360° view.. read more

Marketing Database Conversion: “There’s no app for that.”

Marketing Database Conversion: “There’s no app for that.”

Posted on September 7th, 2016 · Posted in Business, Customer relationship management, Marketing

“Marketing database conversion projects are STILL more challenging than 3D chess.” We take you now to the news studios of CRM-TV: Moderator: BREAKING NEWS! Yet another marketing database implementation project has.. read more

Customer Scoring for Marketing Newbies: Introducing R-F-M

Customer Scoring for Marketing Newbies: Introducing R-F-M

Posted on August 3rd, 2016 · Posted in Business, Customer response, Marketing

While the axiom “all men are created equal” serves our country well, marketers know that not all customers are equal. R-F-M scoring of customers (Recency, Frequency, Monetary Value) offers a.. read more