Home Depot ― Proving a Catalog Approach Helps Get the Marketing Job Done
The malls are closed; the streets are quiet; and most parking lots are eerily empty. But in my neighborhood — and across the country — Home Depot is a hub.. read more
Archive for the 'Catalog Marketing' Category
Amazon Is in the House—with a Toy Catalog for 2019
As many retailers send Black Friday fliers this week, it’s important to note a significant piece of direct mail: Amazon, the #1 ecommerce company in the world, mailed a toy.. read more
Catalog and Costco Shoppers: Gatherers, Not Hunters
Retail merchants love gatherers. “Honey, I stopped at Costco to get paper towels, but they had a huge discount on big screen TVs. I hope you like it.” If you.. read more
Peanuts & Free Shipping: Are Your Loyalty Initiatives Working?
The summer semester of my Johns Hopkins CRM (customer relationship management) class began anew this week. New students, new changes in the CRM marketplace, and a new curriculum that our.. read more
Omni-Channel Marketing: Can We Get There from Here?
Perhaps the biggest hurdle of omni-channel marketing lies in understanding the scope of the term. The phrase has become a bit of a Holy Grail, not unlike in the 1960s.. read more
WiseGuys Completes Another Installation of “Site RFM” Module
Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more
The Science and Art of Customer Lifetime Value
We just hosted a great webinar on Customer Lifetime Value (LTV). Marketers talk at length about how helpful it is to know the net profit they’re likely to accrue from acquiring.. read more
Back to School for Marketers
With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too… Of course you already.. read more
3814 Bent Branch Road
Falls Church, VA 22041
Office: 703.941.8109
Mobile: 703.282.5774
ASSOCIATIONS
© Copyright 2024 WiseGuys Marketing
