“Today’s Forecast . . .” – Welcome to Big Data and Little Information
My wife claims that TV weather forecasters must have a strong lobby in Washington: How else can they justify taking five minutes of every newscast to tell us stuff no.. read more
Archive for the 'Marketing' Category
Home Depot ― Proving a Catalog Approach Helps Get the Marketing Job Done
The malls are closed; the streets are quiet; and most parking lots are eerily empty. But in my neighborhood — and across the country — Home Depot is a hub.. read more
Amazon Is in the House—with a Toy Catalog for 2019
As many retailers send Black Friday fliers this week, it’s important to note a significant piece of direct mail: Amazon, the #1 ecommerce company in the world, mailed a toy.. read more
R-F-M Analysis: The “Moneyball Metric” for Catalog Marketers
Moneyball — made famous by author Michael Lewis, is of course the well-known baseball metric documented in both a book and movie. R-F-M Analysis — a legendary direct marketing metric,.. read more
Catalog and Costco Shoppers: Gatherers, Not Hunters
Retail merchants love gatherers. “Honey, I stopped at Costco to get paper towels, but they had a huge discount on big screen TVs. I hope you like it.” If you.. read more
Out of the Mouths of Marketing Babes
Debunking myths about junk mail and CRM technology “How many of you have an absolute visceral reaction to getting what you might call ‘junk mail’?” This is the first question.. read more
How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!
I love Waze! Like many of you, Waze has re-directed me and my vehicle around many traffic jams, which delights me to no end. It gives me the sensation that.. read more
Confused by Marketing Platforms? Insights from Guru David Raab
An update on customer data management (CDM) and more from expert David Raab David Raab is a marketing technology pioneer, going back to the 1990s when “marketing” and “technology” were.. read more
CRM Simplified in 30 Seconds (For Marketing Newbies)
Back in the old, old days, before chain stores and supermarkets, the corner grocery store offered a simple model for customer relationship management (CRM): Your grocer had a 360° view.. read more
SQL Terminology for Marketing Newbies
It’s a Database – No, It’s Hardware – No, It’s Software It is no secret that, until the recent advent of data-driven marketing, most marketers have had difficulty understanding database.. read more
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