Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more

With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too… Of course you already.. read more