I could not possibly recommend Bruce any more highly; the insight that Wise Guys gives us in to client data is absolutely integral to everything we do at Timepieces International, it’s the key to our success. Bruce’s understanding of our business needs means the Wise Guys platform delivers the data we need to make the right decisions. In the two years I’ve known him, his advice and insight has always been spot on.
I have worked with Bruce for several years, as we have jointly worked to parse data out of our ERP into a meaningful mailing program. Since I don’t have a background in this type of analytics, Bruce’s work has been very helpful in the creation of metrics which can help us see and measure the success of our catalog mailings. He has then further helped us develop our actual house mailing list based on a much more rigorous analysis than we had been doing on our own. It was great to have his help in putting programmatic data into our erstwhile guesses.
Bruce and WiseGuys have been a very important piece of the ongoing transformation of the DiscountMugs brand. Having our customer data organized and accessible through WiseGuys has made us more nimble and more intelligent about how we go to market. The WiseGuys platform has afforded us the ability to understand and value our customers so that we can manage our relationships profitably.
I highly recommend Bruce for any small to mid market multi channel retailer looking to improve their customer database and retention marketing efforts. He has built a truly innovative and unique software that combines best practices from catalog marketing with today’s need to market to customers quickly and accurately in the digital space. In my 10 years in the E-commerce vertical I have yet to come across a better and more valuable partner than Bruce.
I have had the privilege of both having Bruce as a Professor for the Marketing Information Systems course I took for my Masters program at Johns Hopkins, as well as working with him professionally. Bruce is the best there is when it comes to database marketing. He has a tremendous knowledge of the field and can easily combine theory with practice. His WiseGuys software is incredibly useful for companies looking to determine how to segment their customers.
I’ve known Bruce for more than decade and consider him to be one of the brightest database marketing minds in the industry. In the past, we’ve worked closely together on various database marketing projects and co-chaired the Database Marketing Council of the Washington DC DMA. Bruce has a real talent in his ability to quickly grasp a tough marketing issue and develop a clear, effective solution. I consider myself fortunate to call him a colleague and value his insight when I need to “bounce a few database marketing ideas” his way.
We still use WiseGuys to create our customer segmentation code, which helps with sales and direct marketing efforts. In the last couple of years we have been able to save significant amount of money in direct marketing, and our sales team can focus on calling the right customers. These initiatives alone justified the investment.
More to the point – and this is the hallmark of a good small business product, it (WiseGuys) provides the refinements needed to make a system usable in the real world.
All marketing media can be full analyzed within one tool – that’s pretty powerful.
Within one year of using WiseGuys we were mailing 23% less catalogs with 77% increase in profitability!
The response for our closeout email launch was insane. We kept refreshing our web display to see the count of click-throughs go up!
